I just spent another three hours tonight, 11 pm to 2 am, tweaking the kerning on *one* font for the online ordering site. ONE. We missed the entire holiday rush, lost like 30% projected revenue (that’s my estimate, probably more), because I couldn't decide between sans-serif options for the product titles. I know it’s stupid. It’s like some weird — obsessive compulsion? — and I hate it but I CAN’T STOP. Leo was running a fever all day, I barely slept, and this is what I focus on. It’s insane.