Is it normal to feel like an influencer understands you better than your friends?

It's a very common experience to feel a strong connection with online personalities. Influencers often share curated aspects of their lives, thoughts, and feelings that can create a sense of deep understanding, especially when they discuss topics that deeply resonate with your own experiences. This can feel more direct and relatable than some everyday interactions, even with close friends.

Research suggests that over 60% of young adults report feeling a sense of connection or understanding with at least one online personality, indicating the widespread nature of parasocial relationships

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Frequently Asked Questions

Why do I feel so connected to influencers I don't know?
Influencers often share personal stories, vulnerabilities, and opinions that can foster a sense of intimacy and shared experience. Their content is designed to be engaging and relatable, creating a one-way connection that feels very personal.
Are parasocial relationships with influencers healthy?
Parasocial relationships are a natural part of how we engage with media. They can be a source of entertainment, inspiration, and even comfort, as long as they don't replace real-life connections or negatively impact your well-being.
How do influencers create a feeling of personal connection?
They often use direct address, share behind-the-scenes content, respond to comments, and create content focused on specific interests or struggles. This consistent, personalized communication style helps build a perceived bond with their audience.

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