Does everyone obsessively check an influencer's social media for updates?

Many people find themselves frequently checking in on their favorite influencers. It's a common behavior in the digital age, stemming from a natural human desire for connection and the entertainment value these accounts provide. The constant stream of updates can easily draw us in and create a habit of checking.

Research from the University of London suggests that over 60% of social media users report checking their feeds multiple times an hour for updates from accounts they follow.

See other perspectives

Am I the only one who obsessively checks an influencer's social media for updates?

Am I the Only One?

Is it normal to obsessively check an influencer's social media for updates?

Is It Normal?

Is it weird to obsessively check an influencer's social media for updates?

Is It Weird?

Why do I obsessively check an influencer's social media for updates?

Why Do I?

Real stories from the community

So there’s this young woman, she’s a vlogger, a YouTube person, whatever they call it. …

parasocial attachment

I’ve been watching this podcaster, a college student, sort of, who's quite popular, I suppose. …

parasocial attachment

you ever just feel this kind of almost like a pathological protectiveness over something or someone totally unrelated to your actual life kind of thing like I spend hours sometimes late at night… …

parasocial attachment

It’s a peculiar thing, this vicarious living, and I remember the distinct feeling of accomplishment that settled in my chest, a quiet, almost diagnostic satisfaction, as I’d arrange those spice jars… …

parasocial attachment

It’s an objectively stupid thing I do, this whole defending a podcaster thing, but here we are. …

parasocial attachment

Frequently Asked Questions

Why do I feel so connected to an influencer I don't know?▾
The feeling of connection to an influencer you don't personally know is often referred to as a parasocial relationship. Influencers curate content that can feel very personal and direct, creating an illusion of intimacy and shared experience, even though the interaction is one-sided.
Is it normal to spend a lot of time following influencers online?▾
Spending a significant amount of time following influencers is a widespread activity today. With so much content available, it's easy to get absorbed. What constitutes 'a lot' varies for everyone, but it's a common way people engage with digital entertainment and community.
How can I reduce the urge to constantly check social media for updates?▾
Reducing the urge to constantly check can involve setting specific times for social media use, turning off notifications, or consciously choosing other activities when the urge arises. Focusing on real-world interactions and hobbies can also help shift attention.

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