Is it normal to obsessively check an influencer's social media for updates?

Many people find themselves frequently checking in on the lives of influencers they admire. The curated glimpses into their worlds can be highly engaging, and it's easy to get caught up in the anticipation of new posts or stories. This kind of intense interest is a common aspect of how we interact with digital content creators today.

Research suggests that over 60% of social media users report feeling a personal connection to at least one online content creator.

See other perspectives

Am I the only one who obsessively checks an influencer's social media for updates?

Am I the Only One?

Does everyone obsessively check an influencer's social media for updates?

Does Everyone?

Is it weird to obsessively check an influencer's social media for updates?

Is It Weird?

Why do I obsessively check an influencer's social media for updates?

Why Do I?

Real stories from the community

So there’s this young woman, she’s a vlogger, a YouTube person, whatever they call it. …

parasocial attachment

I’ve been watching this podcaster, a college student, sort of, who's quite popular, I suppose. …

parasocial attachment

you ever just feel this kind of almost like a pathological protectiveness over something or someone totally unrelated to your actual life kind of thing like I spend hours sometimes late at night… …

parasocial attachment

It’s a peculiar thing, this vicarious living, and I remember the distinct feeling of accomplishment that settled in my chest, a quiet, almost diagnostic satisfaction, as I’d arrange those spice jars… …

parasocial attachment

It’s an objectively stupid thing I do, this whole defending a podcaster thing, but here we are. …

parasocial attachment

Frequently Asked Questions

Why do I feel so connected to an influencer I don't know?▾
Influencers often share personal stories and create a sense of intimacy with their audience, making it feel like you know them. This cultivated connection, known as a parasocial relationship, is a natural response to their content.
How do I reduce the time I spend checking influencer updates?▾
Consider setting specific times to check social media, turning off notifications for certain accounts, or unfollowing accounts that feel overwhelming. Redirecting your focus to other activities can also be helpful.
Is it unhealthy to be so interested in an influencer's life?▾
While a strong interest isn't inherently unhealthy, if it starts to interfere with your daily life, mood, or other relationships, it might be worth reflecting on your engagement. It's about finding a balance that works for you.

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