Is it weird to obsessively check an influencer's social media for updates?

It's common to feel drawn to the lives of people we admire online. Following an influencer can create a sense of connection, and checking for updates frequently is a natural extension of that interest. This behavior often stems from curiosity and the desire to stay informed about someone we feel we know, even if the relationship is one-sided.

Research from the University of London found that approximately 60% of social media users report feeling a sense of connection to online personalities they follow.

See other perspectives

Am I the only one who obsessively checks an influencer's social media for updates?

Am I the Only One?

Does everyone obsessively check an influencer's social media for updates?

Does Everyone?

Is it normal to obsessively check an influencer's social media for updates?

Is It Normal?

Why do I obsessively check an influencer's social media for updates?

Why Do I?

Real stories from the community

So there’s this young woman, she’s a vlogger, a YouTube person, whatever they call it. …

parasocial attachment

I’ve been watching this podcaster, a college student, sort of, who's quite popular, I suppose. …

parasocial attachment

you ever just feel this kind of almost like a pathological protectiveness over something or someone totally unrelated to your actual life kind of thing like I spend hours sometimes late at night… …

parasocial attachment

It’s a peculiar thing, this vicarious living, and I remember the distinct feeling of accomplishment that settled in my chest, a quiet, almost diagnostic satisfaction, as I’d arrange those spice jars… …

parasocial attachment

It’s an objectively stupid thing I do, this whole defending a podcaster thing, but here we are. …

parasocial attachment

Frequently Asked Questions

Why do I feel so connected to influencers I don't know?▾
Influencers often share personal stories and create a sense of intimacy that can make followers feel like they have a direct relationship. This curated peek into their lives can foster a strong sense of familiarity and attachment.
How much time is too much time spent following influencers?▾
The amount of time isn't as important as how it makes you feel. If checking updates consistently prevents you from other activities or causes distress, it might be worth considering if your engagement is serving you well.
Can following influencers impact my own self-perception?▾
Yes, constantly viewing curated online lives can sometimes lead to comparisons. It's helpful to remember that what's shared online is often a highlight reel, and everyone's reality is more complex than their social media feed.

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