Am I the only one who feels personally betrayed when an influencer makes a mistake?

It's common to feel a sense of disappointment, or even betrayal, when a public figure you admire, especially an influencer, makes a misstep. The strong connection many people feel with influencers can make their actions feel more significant. This is a natural human reaction to the perceived closeness developed through consistent engagement with their content.

Research from the University of California, Berkeley, suggests that over 60% of social media users report experiencing a parasocial relationship with at least one influencer or public figure they foll

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Frequently Asked Questions

Why do I feel so connected to influencers I don't know personally?
The consistent, often intimate-seeming content shared by influencers fosters a sense of familiarity and closeness, even without direct interaction. This regular exposure can create a perceived one-sided relationship, known as a parasocial relationship.
Is it normal to be upset when an influencer I follow does something wrong?
Yes, it is entirely normal. When you invest time and emotional energy into following someone, their actions can impact you. The disappointment stems from a perceived breach of trust or a misalignment with the values you thought they represented.
What is a parasocial relationship and how does it relate to influencers?
A parasocial relationship is a one-sided psychological bond experienced by an audience member toward a media figure. With influencers, their direct address and personal sharing styles actively encourage the development of these perceived relationships.

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