Why do I feel personally betrayed when an influencer makes a mistake?

It's common to feel a strong emotional reaction when someone you admire, even from a distance, disappoints you. This often stems from the close, one-sided relationship you've built through their content, leading you to feel a deep sense of connection and trust. When they make an error, it can feel like a direct violation of that perceived bond, triggering feelings similar to those experienced in a real-life friendship.

Research suggests that individuals who frequently engage with social media content are more likely to form strong parasocial bonds with influencers, often reporting feelings of friendship.

See other perspectives

Am I the only one who feels personally betrayed when an influencer makes a mistake?

Am I the Only One?

Does everyone feel personally betrayed when an influencer makes a mistake?

Does Everyone?

Is it normal to feel personally betrayed when an influencer makes a mistake?

Is It Normal?

Is it weird to feel personally betrayed when an influencer makes a mistake?

Is It Weird?

Real stories from the community

So there’s this young woman, she’s a vlogger, a YouTube person, whatever they call it. …

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you ever just feel this kind of almost like a pathological protectiveness over something or someone totally unrelated to your actual life kind of thing like I spend hours sometimes late at night… …

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It’s a peculiar thing, this vicarious living, and I remember the distinct feeling of accomplishment that settled in my chest, a quiet, almost diagnostic satisfaction, as I’d arrange those spice jars… …

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It’s an objectively stupid thing I do, this whole defending a podcaster thing, but here we are. …

parasocial attachment

Frequently Asked Questions

What is a parasocial relationship and how does it relate to influencers?▾
A parasocial relationship is a one-sided connection where one person invests emotional energy, time, and interest in another person, who is usually unaware of the other's existence. With influencers, this bond forms as you regularly consume their content, feeling like you know them intimately, even though the interaction is largely unidirectional.
Is it normal to get upset when a celebrity or influencer does something wrong?▾
Yes, it is a very common human experience to feel upset or disappointed when a public figure you follow makes a misstep. Because these figures often represent certain values or aspirations, their actions can challenge your perception of them and the world they inhabit, leading to genuine emotional responses.
How can I manage feelings of disappointment from an influencer's actions?▾
Recognizing that these relationships are one-sided can help. It's helpful to remember that influencers curate their public image, and their mistakes are a reminder of their humanity. Focusing on diverse sources of information and connection can also help dilute the intensity of these feelings.

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